Tag Archives: Marketing

Back in the Saddle

I’ve been out of commission for about a month, because of injuries sustained in a fall, but I’m able to sit at my desk, and do posts. There are a bunch of things to comment on, which I’ll try to … Continue reading

Posted in branding, ceo, emotional intelligence, Entrepreneurship, Marketing, time organization | Tagged , , , , , , , | Leave a comment

So, What Are Your New Year’s Resolutions?

No, we don’t mean lose 10 pounds. We mean, for you business owners and CEOs/Presidents out there, what are you going to resolve to do this year, and it doesn’t all have to do with more sales. Here are some … Continue reading

Posted in ceo, company culture, emotional intelligence, Entrepreneurship, eq, firing, Hiring, Internet Marketing, Marketing, Sales, supervision, time organization | Tagged , , , , , , , , , , , | Leave a comment

Driving Customer Loyalty

We all know that customer loyalty is a good thing. After all, you spent money to acquire that customer somewhere in the past, and you’d like to keep him or her. Or, another customer referred said customer to you, and … Continue reading

Posted in customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media, social media marketing | Tagged , , , , , , , , | Leave a comment

Tweet Them Right

A question was asked Ted Rubin, one of the Entrepreneur columnists about using Twitter to boost customer loyalty using Twitter, and it bears reposting here: 1. Engage. Don’t just produce content, start a conversation with your customers. Look for what … Continue reading

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Alibaba

I happen to like Alibaba, and I like that they’re trying to get more American businesses to list their products (it doesn’t appear that services are allowed) on alibaba.com. But, there’s a big problem, $1395 big. Alibaba has stopped their … Continue reading

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Bimbo Boo-boos

No, this isn’t mistakes by ladies of the night. Bimbo Bread, which used to be based in Mexico, has been quietly buying up a lot of old line bakery names, such as Orowheat, Thomas (English muffins), Boboli (pizza flats), Enteman’s … Continue reading

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Do You Know When It’s Time to Hire Professionals?

There’s a great article on Chobani, the Greek yogurt pioneer, and it’s founder, who almost lost it all because he didn’t build a structure of competent professionals to help him manage the business. But, the big question the article didn’t … Continue reading

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The Rise of the CEO Support Group

ceo groups are a useful tool in the ceo’s toolbox Continue reading

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Marketing That Pays Off

Spend what you must on marketing, don’t worry about wasting some money, and figure out how to close the prospects your marketing generates. Continue reading

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How Not to Run a TV Promotion

Over the holidays, there were any number of product promotions ‘for free’, where one has to sign up for two or three additional monthly product shipments in order to get the ‘free’ shipment, which by the way, doesn’t include ‘shipping … Continue reading

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