Category Archives: social media

Tim, Fire Your Flacks

Argh. The flacks advising Tim Cook should be fired. Was reading an article about what a great leader Tim Cook is (we still have our doubts), but his stance on not allowing the Feds (or Apple) to open IPhone of the … Continue reading

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How to Screw Up Your Website

In a phrase, stop paying attention. We’ve had www.marketingdoctor.com since 1994 or so, practically the dawn of the internet, but in the last week we’ve found an interloper who’s borrowed some of our logo style and even made a cartoon … Continue reading

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Company Culture

company culture is often overlooked but critical to growth. Ya gotta have the right people on the bus. Continue reading

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Driving Customer Loyalty

We all know that customer loyalty is a good thing. After all, you spent money to acquire that customer somewhere in the past, and you’d like to keep him or her. Or, another customer referred said customer to you, and … Continue reading

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Alibaba

I happen to like Alibaba, and I like that they’re trying to get more American businesses to list their products (it doesn’t appear that services are allowed) on alibaba.com. But, there’s a big problem, $1395 big. Alibaba has stopped their … Continue reading

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View From The Top

The Wall Street Journal recently devoted an entire section, called C-Suite Strategies, to what leaders of corporations were thinking. Frankly, it was a little underwhelming. I expected to see great thoughts on gaining market share, pricing philosophy or people strategy … Continue reading

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No War Words in the Workplace

Smart Brief on Leadership published an interesting article from the Sydney Morning Herald about the language of leaders (or anyone else for that matter) being too warlike. It may be that since both countries are involved in wars, that language … Continue reading

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Je Suis Charlie: US Edition

This is a rather unusual post, in that I’m wondering if there is a market for a Charlie Hebdo-style publication in the U.S. Certainly we’ve got lots of targets satirize: Obama, government in general, etc. The Charlie tradition is Europe … Continue reading

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Catering to the Hispanic Market

One of the Smart Briefs recently ran an article on catering to the Hispanic market which was mostly nonsense. The editor should have edited. Anyway, over the years in our Marketing Doctor subsidiary, we’ve had several clients who want to … Continue reading

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Back to School for an MBA

Well, Fortune is finally getting with the program. They had an article on MBA programs and the changes to the programs in the last few years: leadership, innovation, entrepreneurship, law and other key areas. It got us thinking: If we … Continue reading

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