Category Archives: Sales

Theranos: A Cautionary Tale

Posted on December 28, 2015 by asechmentor@gmail.com

Our compliments to the Wall Street Journal for exposing the mess there is at what could be a blockbuster company. It appears Ms. Holmes ignored all or most of the tenets of starting a company, which we’ll repeat here, for the … Continue reading →

Posted in ceo, company culture, customer service, Entrepreneurship, Finance, firing, Hiring, Marketing, Sales | Tagged , | Leave a comment

Company Culture

Posted on August 21, 2015 by asechmentor@gmail.com

company culture is often overlooked but critical to growth. Ya gotta have the right people on the bus. Continue reading →

Posted in allan mulally, ceo, Entrepreneurship, firing, focus groups, Hiring, Sales, social media | Leave a comment

Your Customers Will Tell You About Good Customer Service

Posted on August 14, 2015 by asechmentor@gmail.com

several well known authors take a stab at defining customer service, come up short Continue reading →

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Driving Customer Loyalty

Posted on July 2, 2015 by asechmentor@gmail.com

We all know that customer loyalty is a good thing. After all, you spent money to acquire that customer somewhere in the past, and you’d like to keep him or her. Or, another customer referred said customer to you, and … Continue reading →

Posted in customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media, social media marketing | Tagged , , , , , , , , | Leave a comment

Alibaba

Posted on June 15, 2015 by asechmentor@gmail.com

I happen to like Alibaba, and I like that they’re trying to get more American businesses to list their products (it doesn’t appear that services are allowed) on alibaba.com. But, there’s a big problem, $1395 big. Alibaba has stopped their … Continue reading →

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The Rise of the CEO Support Group

Posted on May 11, 2015 by asechmentor@gmail.com

ceo groups are a useful tool in the ceo’s toolbox Continue reading →

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Keep Your Manufacturing Efforts Out of Commodity Hell

Posted on April 8, 2015 by asechmentor@gmail.com

We’ve all heard that manufacturing in the US is a dying effort. Well, it need not be. Yes, you probably have to spend more in capital to make up for our higher labor costs, to meet (or go slightly above) … Continue reading →

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The High Cost of Saving a Failing Business?

Posted on March 30, 2015 by asechmentor@gmail.com

Ya gotta love the Wall Stree Journal. They had a big article on March 26th on the high cost of saving a failing business, by putting it into Chapter 11, which might have amazed some, and scared some with the … Continue reading →

Posted in ceo, Entrepreneurship, Internet Marketing, Marketing, Sales, social media marketing, taxes | Tagged , , , , , , , , , , | Leave a comment

Here’s a Market Researcher

Posted on February 26, 2015 by asechmentor@gmail.com

One of the persistent themes of this blog has been the need to do market research before you launch a new product with your existing customers, or the new customers that you hope to have. Well, a guy named Richard … Continue reading →

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No War Words in the Workplace

Posted on January 29, 2015 by asechmentor@gmail.com

Smart Brief on Leadership published an interesting article from the Sydney Morning Herald about the language of leaders (or anyone else for that matter) being too warlike. It may be that since both countries are involved in wars, that language … Continue reading →

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