Category Archives: Sales

Clearing Off the Desk

Economic thoughts Continue reading

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So, What Are Your New Year’s Resolutions?

No, we don’t mean lose 10 pounds. We mean, for you business owners and CEOs/Presidents out there, what are you going to resolve to do this year, and it doesn’t all have to do with more sales. Here are some … Continue reading

Posted in ceo, company culture, emotional intelligence, Entrepreneurship, eq, firing, Hiring, Internet Marketing, Marketing, Sales, supervision, time organization | Tagged , , , , , , , , , , , | Leave a comment

Pass the Mic to Star Employees

There was a rather unfocused article on getting a thought leader for your brand, and the origin of same, the thought being that if you broaden ownership and ability to innovate to those below the executives, it would be a … Continue reading

Posted in branding, company culture, customer service, focus groups, guerilla marketing, Marketing, Sales, social media marketing | Leave a comment

Tim, We’re Here for You

There have been several articles lately about Tim Cook and his leadership style, most recently in FAST COMPANY, where he complained that it was lonely at the top. Well, yeah. Doesn’t make any difference how big the company is. But, … Continue reading

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Four Essential Elements of a Power USP

We have a course on this topic in The American School, which fleshes out these ideas, but reading this blogpost is even faster than taking the course. In case you don’t know, USP stands for Unique Selling Proposition, or what … Continue reading

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Apple’s Long Slow Slide

This was a headline referring to Apple’s stock price, but that’s not the point of this post. It seems to us that Apple has gotten where it is by missing one of the tenets of business: if you’re an innovative … Continue reading

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Why Companies Are Being Disrupted

I just found this article in the Wall Street Journal of January 26, and should have commented earlier. Most of the article is forgettable, aside from the reference to Clay Christensen’s work on innovation and disruption, but there’s one phrase … Continue reading

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How to Screw Up Your Website

In a phrase, stop paying attention. We’ve had www.marketingdoctor.com since 1994 or so, practically the dawn of the internet, but in the last week we’ve found an interloper who’s borrowed some of our logo style and even made a cartoon … Continue reading

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C’mon Apple, Get Going

Here’s one post we never thought we’d write. Apple seems to have fallen on hard times, probably of their own making, and they don’t seem to know what to do. Full disclosure: I also own Apple stock. So, here are some … Continue reading

Posted in ceo, company culture, customer service, Entrepreneurship, Finance, Internet Marketing, Marketing, Sales | 10 Comments

Theranos: A Cautionary Tale

Our compliments to the Wall Street Journal for exposing the mess there is at what could be a blockbuster company. It appears Ms. Holmes ignored all or most of the tenets of starting a company, which we’ll repeat here, for the … Continue reading

Posted in ceo, company culture, customer service, Entrepreneurship, Finance, firing, Hiring, Marketing, Sales | Tagged , | Leave a comment