Category Archives: Internet Marketing

So, What Are Your New Year’s Resolutions?

No, we don’t mean lose 10 pounds. We mean, for you business owners and CEOs/Presidents out there, what are you going to resolve to do this year, and it doesn’t all have to do with more sales. Here are some … Continue reading

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You Can Do It!

We just had an interesting new joiner of Solutions Forum….an ex-con who started his clothing design business with $50 in a shack behind his house, because no one would hire him as a screen printer/designer. He actually conceived the business … Continue reading

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You Forgot the Product or Service and Price

I’m not sure what’s being taught in marketing classes these days, but Smita Singh, writing in the Huffington Post (I didn’t know they covered business) has some new ‘P’s in the marketing equation: Purpose, Positioning, Personality. Wow. Several marketing mavens … Continue reading

Posted in Entrepreneurship, focus groups, Internet Marketing, Marketing, social media marketing | 1 Comment

Four Essential Elements of a Power USP

We have a course on this topic in The American School, which fleshes out these ideas, but reading this blogpost is even faster than taking the course. In case you don’t know, USP stands for Unique Selling Proposition, or what … Continue reading

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Why Companies Are Being Disrupted

I just found this article in the Wall Street Journal of January 26, and should have commented earlier. Most of the article is forgettable, aside from the reference to Clay Christensen’s work on innovation and disruption, but there’s one phrase … Continue reading

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How to Screw Up Your Website

In a phrase, stop paying attention. We’ve had www.marketingdoctor.com since 1994 or so, practically the dawn of the internet, but in the last week we’ve found an interloper who’s borrowed some of our logo style and even made a cartoon … Continue reading

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C’mon Apple, Get Going

Here’s one post we never thought we’d write. Apple seems to have fallen on hard times, probably of their own making, and they don’t seem to know what to do. Full disclosure: I also own Apple stock.┬áSo, here are some … Continue reading

Posted in ceo, company culture, customer service, Entrepreneurship, Finance, Internet Marketing, Marketing, Sales | 10 Comments

Your Customers Will Tell You About Good Customer Service

several well known authors take a stab at defining customer service, come up short Continue reading

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Driving Customer Loyalty

We all know that customer loyalty is a good thing. After all, you spent money to acquire that customer somewhere in the past, and you’d like to keep him or her. Or, another customer referred said customer to you, and … Continue reading

Posted in customer service, Entrepreneurship, focus groups, Internet Marketing, Marketing, Sales, social media, social media marketing | Tagged , , , , , , , , | Leave a comment

Tweet Them Right

A question was asked Ted Rubin, one of the Entrepreneur columnists about using Twitter to boost customer loyalty using Twitter, and it bears reposting here: 1. Engage. Don’t just produce content, start a conversation with your customers. Look for what … Continue reading

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