Category Archives: guerilla marketing

Pass the Mic to Star Employees

There was a rather unfocused article on getting a thought leader for your brand, and the origin of same, the thought being that if you broaden ownership and ability to innovate to those below the executives, it would be a … Continue reading

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Tweet Them Right

A question was asked Ted Rubin, one of the Entrepreneur columnists about using Twitter to boost customer loyalty using Twitter, and it bears reposting here: 1. Engage. Don’t just produce content, start a conversation with your customers. Look for what … Continue reading

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R.I.P. Radio Shack

If all the people mourning the death of Radio Shack had started a year or two ago, maybe management might have awakened from its slumber. First of all, RS is in Chapter 11 bankruptcy, which means that someone could acquire … Continue reading

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Customer Service Hits and Misses

In today’s business world, if you don’t provide excellent customer service, one of your competitors will, and you’ll findĀ  your company’s products and services in ‘commodity hell’, which is aptly named. Recently, we’ve encountered a couple of customer service hits … Continue reading

Posted in customer service, Entrepreneurship, guerilla marketing, Internet Marketing, Marketing | 108 Comments

Back to School for an MBA

Well, Fortune is finally getting with the program. They had an article on MBA programs and the changes to the programs in the last few years: leadership, innovation, entrepreneurship, law and other key areas. It got us thinking: If we … Continue reading

Posted in Entrepreneurship, Finance, firing, guerilla marketing, Hiring, Internet Marketing, Marketing, Sales, social media, social media marketing | Leave a comment

Why Marketing Is So Hard

This was a post that appeared in the Inbound Hub area of Hubspot, and it had some useful metrics to appraise your marketing program: But, the article didn’t do anything to suggest what you could do about these distressing stats, … Continue reading

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How Companies Can Get Smart About Raising Prices

Raising prices can be difficult; do it right. Continue reading

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Building a funnel for both marketing and sales lead development

Lead development is still a very big topic. With the new automation levels with tools and the web and all, it is still critical to define what a lead is. With the automation not only of e-blasting for lead development … Continue reading

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7 Reasons Your Brand Will Never Be As Awesome as Applie

7 characteristics of a good brand Continue reading

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4 Blogging Tips to Double Your Site Traffic

What a good blog can do for your firm’s sales and credibilitys Continue reading

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